Event industry
The events sector
The event sector is in full transformation, with a growing demand for tailor-made and eco-responsible stands, while integrating innovative digital solutions. Businesses are looking to capture attention at trade shows, fairs, and other major events while reducing their environmental impact. Today, standing out visually and communicating effectively about your brand during these events is an essential lever for increasing visibility and generating new customers.
Walbeez, an event and stand agency based in Lyon, specializes in the design and installation of modular and eco-responsible stands. Our mission was to support them in redesigning their website to reach an international clientele and improve their online visibility.
The digital needs of the event sector
In the event industry, businesses need to strengthen their online presence to attract new customers and stand out from the competition. Whether for stand creation agencies, designers or event organizers, having a modern and efficient website has become essential. The redesign of websites makes it possible to improve the user experience and to better position yourself on search engines.
To reach an international audience, it is important to offer a multilingual site optimized for SEO, with content adapted to local markets. In addition to the website, event companies also benefit from a regular content strategy, whether through the publication of articles, the presentation of 3D projects or even customer testimonies. Social networks also play a key role in the promotion of projects and make it possible to expand the audience.
A good digital strategy helps these businesses increase their visibility, attract new prospects and, ultimately, increase their turnover.
Case study: Walbeez
Walbeez is a French event agency specialized in the design and installation of tailor-made stands for professional exhibitions. We worked closely with them to redesign their website and increase their international presence.
By comparing their old site (www.walbeez.com) with the new version (www.agence-walbeez.com), the difference is clear. The old site had a poorly optimized structure and limited scope. The new site is now more modern, more intuitive and optimized for SEO, allowing Walbeez to position itself as a key player on the international market.
Objectives
Walbeez is an event agency specialized in the design of eco-friendly modular and portable stands for trade shows, fairs and exhibitions.
The agency contacted us to:
1. The redesign of the website
2. Translating the site into English
3. SEO optimization of the site in French and English
4. Managing their SEO campaigns in French and English
What we did
1. Redesign of the website
2. Translation of the site into English
3. French SEO audit and English SEO audit
4. On-page SEO technical resolution
5. Writing weekly web content in French and English
6. Management of SEA Google Ads campaigns in French and English
Results
Thanks to the redesign of the site and the SEO strategy we put in place, Walbeez doubled its turnover in one year. Today, the company makes a third of its turnover internationally. In addition, Walbeez now receives a quote request every two days, compared to only two requests per month previously.
In just one year, Walbeez has succeeded in establishing itself as a key international player in the creation of eco-responsible stands, thus strengthening their reputation and their network of customers across Europe.
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