Hotel sector
The hotel sector
The hotel sector, especially in Europe, is very competitive. With customers coming from several countries, it is important to have a website available in several languages to reach as many visitors as possible. Good SEO work increases organic site traffic, which directly helps to get more bookings.
Optimization in several languages, such as German, English and French, allows hotels to better position themselves on search engines and to attract French-speaking, German-speaking and English-speaking visitors.
The digital needs of the hotel sector
Hotel businesses have several digital marketing and SEO needs:
Multilingual SEO : Optimize the site in multiple languages to attract customers from different regions.
Increase in organic traffic : Gain more visitors to the site without having to spend on ads.
Content adaptation : Adapt texts and keywords to the search habits of visitors according to their language.
Improving conversions : Transform site visitors into customers who book rooms.
Case study: Hotel Beaulac Neuchâtel
We worked with Beaulac Hotel in Neuchatel to improve their trilingual site.
Objectives
Optimize the site's SEO in French, German and English.
Increase organic traffic from French-speaking, German-speaking and English-speaking visitors.
Implement a long-term SEO strategy to improve the positioning of the site.
What we did
Conducting an SEO audit in French, German and English.
Fixed on-page SEO issues to improve site performance.
Semantic studies for each language in order to identify the most used keywords.
Weekly content writing in French, German and English to increase visibility.
Results
50% increase in organic traffic in one year
Strong increase in conversions, with more online bookings.
The site ranks 5th on average on search engines.
The site has significantly increased its number of keywords that are well positioned in the search results.
Autres projets
Online Retail
Online Retail
Event industry
Event industry
